JOE

JOE publishes entertainment-focused videos that mix celebrity interviews and conversational face-to-face segments with recurring comedic formats such as public quizzes, taste tests and “old people try” reaction pieces. The channel’s recurring content centers on light-hearted pop‑culture challenges, celebrity guests taking part in branded quizzes (e.g., the British Test), and short informal features that juxtapose different generations’ reactions to trends, food and slang.