1 video every 33 days
Publishing pace
The channel centers on retail-backed beauty content: themed makeup tutorials and challenge-format videos (notably the "So You Think You Can Blend" series) featuring influencers, celebrity guests and professional makeup artists. It also publishes Nykaa-specific commercial content such as sale and promotion announcements and product recommendations related to makeup and broader beauty categories.
Calculated from videos published in the last 12 months