Steven Van Belleghem

This channel focuses on customer experience and customer centricity in a digital, AI-driven world, with regular analysis of upcoming CX trends (notably projections for 2026). Videos concentrate on how artificial intelligence and platform shifts reshape CX — topics include AI agents/brand agents, using AI to create emotional value, trends in hyper‑personalization, the evolving role and profitability of contact centers, algorithmic invisibility, and how big AI platforms change customer search and engagement. The channel frames these topics as strategic implications for companies seeking to improve customer service and long‑term customer relationships.