underskin,

A channel of business-focused deep dives into beauty and cosmetics brands. Videos trace company histories and trajectories — launches, rises, falls, controversies, and founder/brand stories — using specific cases (e.g., Olive Young, e.l.f., Pleasing, Wyn Beauty, KimChi Chic, La Beauté) to analyze how brands succeed or struggle in the beauty industry.

Channel stats

Calculated from videos published in the last 12 months

1 video every 26 days
Publishing pace
Very regular
Publishing regularity
23 min
Average video duration
27 min
Published time per month

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Latest videos

The Rise, Fall AND RETURN of Marc Jacobs Beauty
May 30, 2026
Hourglass Cosmetics and Their Biggest Weakness
May 19, 2026
Kylie Cosmetics vs Kylie cosmetics (yes, there are TWO)
May 16, 2026
The Incoming Fall of Byredo
April 4, 2026
The BRUTAL Rise of Olive Young
March 14, 2026
Whatever Happened to Alo’s Beauty Line?
February 21, 2026
The Inevitable Fall of Pleasing by Harry Styles
January 31, 2026
The Crash and Burn of Wyn Beauty by Serena Williams
January 10, 2026
The Rise and Fall of e.l.f. Beauty
December 20, 2025
The Israeli Brand That Survived The Boycott
November 29, 2025