understitch,

A fortnightly channel that produces documentary-style deep dives into fashion brands, designers, and industry figures, combining historical narratives with business-focused critique. Episodes repeatedly examine the rise, decline, and commercial strategies of major labels and fashion personalities, tracing brand histories, leadership decisions, market failures, and high-profile controversies.

Channel stats

Calculated from videos published in the last 12 months

1 video every 23 days
Publishing pace
Irregular
Publishing regularity
40 min
Average video duration
53 min
Published time per month

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Latest videos

Maurizio Gucci and The Woman Who Killed Him
June 6, 2026
Maurizio Gucci and The Woman Who Killed Him [Extended Version]
May 30, 2026
I Don’t Think Marc Jacobs Was Fired From Perry Ellis...
May 16, 2026
The Entire History of Vogue Magazine
May 2, 2026
The Entire History of Vogue Magazine [2 hour audio version]
April 27, 2026
The Rise and Fall of Lululemon
April 11, 2026
The Impossible Job of Tom Ford
April 1, 2026
Paris Fashion Week AW26 Was a Mixed Bag...
April 1, 2026
The Inevitable Fall of Good American
March 28, 2026
How Gucci Was *Really* Founded (Not What You Think)
March 7, 2026